Established 1969 • Shizuoka, Japan

The Gold Standard of Japanese Wellness

Discover the synergy of Japanese precision and nutritional science, co-developed by Lifestream Group.

First Japanese health food company listed in JASDAQ

First Japanese company awarded Health Food GMP status

Trusted by millions in Japan since 1969

Our Foundational Trust Pillars

Why Choose AFC

Co-developed with Lifestream Group, our products bridge Japanese precision with clinical nutritional science.

Highest Quality Control & Safety Standards

Stringent quality control parameters are implemented at every stage: from formula derivation to clinical trial data validation. We ensure every batch meets the highest academic data requirements before reaching our consumers.
  • GMP Certified Facilities
  • Multi-stage Purity Testing

Leader in Nutritional Science

Partnering with the Japan Preventive Medical Laboratory, we utilize advanced technology and unique product innovation to pioneer category leadership in the health industry.
Innovation driven by academic excellence and preventive medical research.

Extensive Distribution Network

With over 314 distribution points island-wide in Singapore, including major pharmaceutical chains like Watsons, Guardian, and Unity, ensuring top-of-mind awareness and availability.
314+
Points of Sale
#1
Trusted Brand
Legacy & Heritage

AFC Historical Journey

A legacy spanning nearly two centuries, bridging pharmaceutical history with modern medical innovation.

Phase I: Heritage & Foundation

1831

Honzo Pharmaceutical Founded

Specialising in Kampo herbal medicine, establishing the deep scientific roots of our modern philosophy.

1969

AFC Japan Established

Founded by Asayama Tadahiko in Shizuoka City.

Phase II: Industrialization & R&D

1982

Birth of AFC

Establishment of Asayama Family Club and relocation to head office plant in Toro, Shizuoka City.

1995

Japan Preventive Medical Lab

Founded to drive advanced research and clinical excellence in dietary supplements.

Phase III: Globalisation

1999

International Expansion

Successful entry into international markets including Singapore, Korea, and China.

2007

Lifestream Group Pte Ltd

Appointed Lifestream Group Pte Ltd as the sole distributor for Singapore and SEA markets.

Phase IV: Award-Winning Excellence

2007

NTUC Unity Popular Choice

Awarded the Best New Brand in Singapore, solidifying regional brand trust.

2008 — 2014

Ultimate Vision Dominance

Recognised as Singapore’s bestselling eye-care supplement for six consecutive years.

2010 — 2011

Bestselling Market Favorites

Slimming Drink (TG Slim) and Hair Tonic (SHOKAIGAN) lead the regional market.

Phase V: Strategic Evolution

2011

Global Identity Revamp

"Constantly Creating the Future." Logo revamp by Saihei Makinami, symbolizes the ring of happiness and contentment connected by nurturing hearts

2011

Tsubaki Beauty Innovation

Multiple beauty awards for the AFC Tsubaki Perfect Beauty Drink series.

2017

Indonesian Expansion

AFC Life Science launched in Indonesia, becoming the region's top direct-selling entity.

Phase VI: Modern Impact

2021 — 2022

Spirit of Samurai

Major recognition events in Bali and Borobudur celebrating leadership spirit.

Present

Global Flagship Expansion

Global expansion of SOP Subarashi, Utsukushhii, and Hikari across Malaysia and beyond.

Standard of Care

Japanese Pharmaceutical Precision Co-Developed for the World.

Our Philosophy

The Very Best of
Japanese Wellness

Through intensive innovation studies with AFC Japan, Lifestream Group co-developed a unique, top-class range specifically for international markets.

Our formulations are built on clinical trial data and stringent inspections, ensuring they meet the highest efficacy and safety standards required by global consumers.

GMP Standards

Stringent manufacturing parameters at every production stage.

Clinical Trials

Evidence-based results validated by academic data research.

THE AFC BRAND STORY

AFC Visual Story

AFC-HD AMS Life Science collaborates with Japan Preventive Medical Laboratory to drive innovation and reinforce AFC Japan’s leadership in health and wellness.

Innovation for Better Health: AFC Japan

Together, We Thrive: The AFC Japan Family